What is an Elevator Pitch?
An elevator pitch is your script’s concept, boiled down to a bite-sized portion of words. Also known as loglines, they’re a bit like short sales pitches; they’re a two or three sentence long summary of your script’s plot--and they’ll dress to impress.
What does this mean? It means you’ve got to sell your script in an innovative and appealing way--be it for your intended audience, your agent, a producer, an actor… In the film business, a day won’t go by in which you won’t need to be pitching to someone about something related to your script, so it’s always good to have your elevator pitch handy. It’s got to be something that catches their attention, gets them thinking, and most importantly, gets them begging to know more.
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